Vision, Mission and Values

Our Vision

To be a global power supplier in the field of stored energy, power products and environment friendly new technologies. 

Our Mission

We will deliver superior products at reasonable prices to our worldwide customers by constant innovation in technology and constant improvement in operational efficiency.

Our Core Value

Western Electrical will grow reliably through innovation and an intense focus on customers' needs. As we grow, we value most highly the integrity of our business dealings, the quality of our battery products and the development of our people. We are guided by the following values.


We Take Responsibility for Quality.

Our customer can depend on quality as demonstrated in the performance, reliability and durability of our battery products. We commit to deliver excellence, strive for continuous improvement and respond vigorously to change. Each of us is responsible for the quality of whatever we do.


We Deliver Customer Satisfaction.

We are dedicated to satisfying our customers. We believe in respecting our customers, listening to their requests and understanding their expectations. We strive to exceed their expectations in affordability, quality and on-time delivery.


We Regard Our Supplier as Essential Team Members.

We owe our suppliers the same type of respect that we show to our customers. Our suppliers deserve fair and equitable treatment, clear agreements and honest feedback on performance. We consider our suppliers' needs in conducting all aspects of our business.


We Provide Leadership As A Company And As Individuals.

Western Electrical leadership is based on talented employees effectively applying advanced technology, innovative manufacturing and sound business management. We add more value at lower cost with faster response. We each lead through our competence, creativity and teamwork.


We Act with Integrity in All We Do.

We are each personally accountable for the highest standards of behavior, including honesty and fairness in all aspects of our work. We fulfill our commitments as responsible citizens and employees. We will consistently treat customers and company resources with the respect they deserve.


We Value Every Western Electrical People.

We treat one another with respect and take pride in the significant contributions that come from the diversity of individuals and ideas. Our continued success requires us to provide the education and development needed to help our people grow. We are committed to openness and trust in all relationships.